I was tasked with building out 7 AR filters for Philips One–fun electric brushes from Philips targeted towards Gen Z. This involved a lot of learning on the go with Spark AR as well as meetings with Facebook (Meta?) to align on Spark's capabilities.
We concepted a theme for each of the brushes, and partnered with influencers to have them as 'team captains' of each color.
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/d5d270c2-37b1-4af3-b1a5-ce5d5e6eb56a_rw_600.gif?h=3dc9399160fccde192b8ef51308b9588)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/d69028da-b45a-41ad-8f90-2ffdb8543f0b_rw_1200.jpg?h=0b60b0c4ca5175fde982cb6ea4d024fd)
That's me in almost every demo! I didn't have a lot of time, so I had to be the model as well as the producer. Still images of each effect below (we included the corresponding brush in every effect):
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/6e263ae6-2d06-436b-8f72-da911dd995d5_rw_600.png?h=f15cc4dd8ee844656a3b68e1bf15da0e)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/21329d2a-8cd3-4a35-a353-cfdb5c3d7810_rw_600.png?h=0040bfcd344de5a5501a07f8c9e81271)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/f5085d6f-c7d1-4607-b8cf-fe3c0dcb7093_rw_600.png?h=79bfb40bf583bdcf8fda3aef54ad9406)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/24808492-b18d-42ba-a4e7-d84cce01f686_rw_600.png?h=53b99c246a7fc611de48d5d868abdfd3)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/6afb7d66-143a-49e1-b7d1-894e52c01ac0_rw_600.png?h=1c53d8542ba83d193fe83b17668d6794)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/da139926-cbd1-4114-a8df-a26c1eb9bd68_rw_600.png?h=b1901068012ba5c7aeb543062489040f)
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/7db44b29-ba8d-484f-b1fe-14bf2de319dd_rw_600.png?h=005a466dff51d965248941d4f640dc80)
And for reference, this is what we were briefed with:
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/08327219-7ecb-4d0a-b171-0a17be266f85_rw_1920.png?h=0994be8b547aa302ce06a0c14a99d6dd)
After just a few weeks, the filters had over 200k impressions (Shimmer being the most popular!) and they continue to grow to this day!
![](https://cdn.myportfolio.com/7f18dd07-a145-4299-9968-9c2212fae6b3/fb0a5c53-8bfd-4986-8e93-73d7b86bf53a_rw_1920.png?h=feed2de70295dafc96f0884d6d6aaa07)
Agency: Ogilvy NY
Creative Director: Satyen Rao
Art Director: Chris Parris, Victoria Treble
Designer: Chris Parris, Christian Meissner
AR Producer: Chris Parris, Christian Meissner