I was tasked with building out 7 AR filters for Philips One–fun electric brushes from Philips targeted towards Gen Z. This involved a lot of learning on the go with Spark AR as well as meetings with Facebook (Meta?) to align on Spark's capabilities.
We concepted a theme for each of the brushes, and partnered with influencers to have them as 'team captains' of each color.
That's me in almost every demo! I didn't have a lot of time, so I had to be the model as well as the producer. Still images of each effect below (we included the corresponding brush in every effect):
And for reference, this is what we were briefed with:
After just a few weeks, the filters had over 200k impressions (Shimmer being the most popular!) and they continue to grow to this day!
Agency: Ogilvy NY
Creative Director: Satyen Rao
Art Director: Chris Parris, Victoria Treble
Designer: Chris Parris, Christian Meissner
AR Producer: Chris Parris, Christian Meissner
