We were tasked with an execution for LG®'s range of allergy friendly products. They were the first products that were certified by AAFA®–the Asthma and Allergy friendly Foundation of America (this is awesome for me–I have asthma!).
There are cities throughout the U.S. known as "allergy capitals." These places are where allergens are at their worst, and access to allergists & allergy care in general is limited. Our initial grand idea was to take a city off the list–we then narrowed it down, to focus on making one family's life in an allergy capital a little more bearable.
We worked with Egypt Sherrod & shot on location in Springfield, MA.
We also made social content, highlighting features of LG's AAFA® line with fun, subtle animations: