I was tasked with building out 7 AR filters for Philips One–fun electric brushes from Philips targeted towards Gen Z. This involved a lot of learning on the go with Spark AR as well as meetings with Facebook to align on Spark's capabilities.
We concepted a theme for each of the brushes, and partnered with influencers to have them as 'team captains' of each color.
[show the team slide]
[show early concepts]
[show final filters]
After just a few weeks, the filters had over 200k impressions (Shimmer being the most popular!) and continue to grow.
Agency: Ogilvy NY
Creative Director: Satyen Rao
Art Director: Chris Parris, Victoria Treble
Designer: Chris Parris, Christian Meissner
AR Producer: Chris Parris, Christian Meissner
